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Green Beans on the Food Network
  • Color and Nutrition Grown for nutrition, flavor & color...
    from traditonally bred, heirloom style seeds.
  • Year round strawberries Shumai wrapped Rainbow Carrot shreds
    A new twist on a traditional dish.
  • Rainbow Carrot party platter Rainbow Crunch Mini Carrots...
    paint the rainbow.
  • A colorful classic Rainbow Carrot risotto
    A classic dish with new color and crunch.
  • Colorful Nutrition Unusual colors, unusual nutrition
    Check our nutrition section for details

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Amazing Colors and Flavors, Naturally!

See Rainbow Crunch Carrots on the Food Network

Rainbow Carrot Recipes

The Rainbow Carrot Story

Colorful Harvest's Rainbow Crunch CarrotsĀ® come in 6 different colors: purple, red, orange, tangerine, yellow, and white. They are a delicious way to add color and crunch to appetizers, salads and entrees. Children love them for their unusual colors and mild flavors. And mothers love them for helping make family nutrition fun again.

But where do these great colors come from? The first carrots were eaten more than 1,000 years ago in Afghanistan, and they were originally purple and yellow. Rainbow Crunch CarrotsĀ® are the product of generations of traditional plant breeding that brought these ancient characteristics forward in time, to produce these heirloom style carrot varieties with a range of interesting colors, mild flavors, and nutritional benefits.

Rainbow Carrot Nutrition Facts

Studies suggest that a diet rich in brightly colored fruits and vegetables can have important health benefits.

The colors in Rainbow Crunch CarrotsĀ® come naturally from traditionally bred heirloom style seeds. And the colors have a rainbow of rich nutrients from a family of important antioxidants called carotenoids. The human body cannot make its own carotenoids, so we must get them from food sources.

• The color in red carrots comes naturally from lycopene, an antioxidant that may promote healthy eyes and a healthy prostate.

• Orange and tangerine carrots get their color naturally from beta-carotene, an antioxidant and vitamin A precursor.

• And yellow and white carrots get their color naturally from lutein, which studies suggest may also promote good eye health.

• The Purple carrot color comes from the same potent phytonutrients that makes blueberries blue, called anthocyanins. Anthocyanins are flavonoids that may help increase the antioxidant capacity of the blood and may help maintain good brain function.

• Studies indicate that the phytonutrients above are more bio-available and easier to absorb from fresh fruits and vegetables than through other sources.

We encourage you to read more about this topic in our colorful nutrition knowledge base.